A few days ago, I posted about using Facebook for your business. I just wanted to share some further details for those who may have signed up for an account or were interested in more information & my one word of caution.
Caution: You can waste a lot of time on Facebook. My advice is to check your facebook each morning, responding to posts on your wall or messages in your inbox. Make it quick & move on with your day. Once a week, take a few minutes to send a personal message to 2 or 3 people on your "friends" list to "chatch up".
Why use Facebook?
· Connect with old friends who may not know about your business
· It’s fun!
· Realize that you’re doing some relationship building with this, instead of looking for immediate results.
How to use it in your business?
· The advertising here shouldn’t be something that makes it look like you’re only on facebook to get people to buy from you. In fact, it should be very subtle so that people don’t get tired of having you as their friend, feeling like you’re only selling to them.
· When you re-connect with an old friend, post on their “wall” to ask them what they’ve been up to for the past 10 years (or however long it’s been since you’ve seen them. They’ll respond & will also ask what you’ve been up to. In your reply make sure to mention that you are a demonstrator for ____. Don’t try to sell or push them, just mention it. If they ever have a need for your company, they’ll know who to come to!
· On your facebook profile, be sure to include your web address. You can also choose other parts of your profile to add a little sprinkle of your business interests to.
· When you’re having a special event, create an invitation for the event on your facebook. Only do this a maximum of 2 or 3 times a year, once again, so people don’t get feeling like you’re trying to sell to them.
Getting Started:
· Go to www.facebook.com and sign up for a free facebook account, filling in your contact information & being careful not to include anything you don’t want people to have access to (I don’t include my phone number or full address – just city & state)
· Start looking for “friends”. Where to start? People in your e-mail address book; friends from high school, college, or past co-workers; family members; etc. Look for me!
· Post photos of your family; people love to look at those & it will draw them to your page!
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